Top 10 Commercial Taglines in the Philippines' advertising history

Jul 28, 2021
Let's dive into the top 10 best commercial taglines in the Philippines' advertising history on

Recently, companies are constantly looking for various ways to capture customer attention and optimize campaigns for long-term customer growth. They can place billboards along the highways or even print their logo on pens. However, it is undeniable that catchy taglines have made no small contribution to making the brand better than other competitors.

So, what are probably the best taglines in advertising history? Let's dive into the top 10 commercial taglines Philippines on to recall your memories.

#1. Commercial taglines PH from McDonald’s

Tagline: “Lo, Karen po.”

Let’s start the list of commercial taglines in the Philippines with “Lo, Karen po” from McDonald’s. 

It is a now-iconic talk between a girl and her senile grandfather while eating in McDonald’s. The old man says, “Saan ka ba nanggaling, Gina?”, and the girl responds “‘Lo, Karen po.” However, he keeps saying, “O sige, kain na, Gina.”  Karen corrects him once more, then stands there watching him cut a burger in half, save half, and tells, “Ito, para sa paborito kong apo—si Karen.” Cue the tears!

#2. Commercial taglines PH from Jollibee

Tagline: “Mommy, nakita mo ba si Jennifer?”

This vintage ad from Jollibee was broadcasted during the 80s and became popular for the doll called Jennifer. The first scene shows a young girl who asks her mother, “Mommy, nakita mo ba si Jennifer?” referring to her best-loved toy doll. However, her mother is too busy to help her. 

Indeed, the mother is troubled by the missing doll even while at work, and the little girl calls to remind her that it is truly missing. The mom and dad stop at Jollibee on their way home to get some food for pasalubong. They eventually spot Jennifer in the backseat while unloading the car.

Mommy, nakita mo ba si Jennifer from Jollibee

“Mommy, nakita mo ba si Jennifer?” from Jollibee

>>> Related: List of Pinoy Comedy Movies That Comedy Lovers Must Check

#3. Commercial taglines PH from Fita

Tagline: “Sports car! ‘Yong red!”

A young man sits on a bench and opens a pack of Fita. Witnessing a lonely girl beside him, he gives one piece. At that point, he additionally notices an older woman standing beside him. However, he's down to his last piece, so he chooses to break it into two, and each can have a nibble. Suddenly,  the delicate, older woman changes into a wonderful fairy and says that he can have whatever he needs because of his kindness.  He replies, "Sports car! 'Yong red! A red sports car quickly tumbles from the sky—just, it's simply the front portion of the vehicle. You must be cautious about what you wish for.

#4. Commercial taglines PH from Sprite

Tagline: “I love you, Piolo!”

A teenager named Toni Gonzaga does not understand why her classmates are flipping out and yelling around her while she grabs a drink at an event. Piolo Pascual, however, appears behind her to snatch a beverage as well.

Toni then has to choose between getting a signature, keeping her cool, or asking for a kiss. She surrenders to her excitement and shouts, “I love you, Piolo!” at the top of her lungs. 

It’s probably the advertisement that dispatched Toni’s career, and the pair have proceeded to star in their film together. Among many commercial taglines PH, this ad has had a big impact on young girls and their moms like tidal waves because of the catchy taglines and content as well as Toni's funny acting.

>>> Suggested post: 10 Best Filipino Stand up Comedians: Comedians Stars That Will Make You Laugh

#5. Commercial taglines PH from Purefoods Honeycured Bacon

Tagline:“Coffee na lang, dear.”

“Coffee na lang, dear” is another typical example of famous commercial taglines Philippines. You might remember John Arcilla from his lead role in Heneral 

Luna, but he also appeared in a Purefoods Honeycured Bacon commercial a few years ago. 

His wife would get ready breakfast every day as he sits at the table reading the latest newspaper. Yet, he would advise her, "Espresso na lang, dear." That is until she places a plate of bacon on the table.

Coffee na lang, dear from Purefoods

“Coffee na lang, dear.” from Purefoods

#6. Commercial taglines PH from PLDT

Tagline: “Kung saan ka masaya ti, suportahan taka.”

The story is about a medical student who struggles to find the courage to talk with his father. In particular, the boy wants to pursue Fine Arts instead of being a doctor like his father wanted him to be. When he eventually got the fortitude to ask, his dad suddenly answered with “Kung saan ka masaya ti, suportahan taka.” It made him truly surprised and excited when seeing his dad’s reaction. 

Kung saan ka masaya ti, suportahan taka from PLDT

“Kung saan ka masaya ti, suportahan taka.” from PLDT

#7. Commercial taglines PH from Vitwater

Tagline: “Now you know.”

When it comes to unforgettable Philippine commercial taglines, we can’t fail to mention the commercials from Vitwater. It is a direct ad with Manny Pacquiao conveying this routine: “You know, water is good. But for me, there's something better, you know, Vitwater”. 

You have to confess that: You read that in his tone of voice. The advertisement continues to discuss more things about goods, yet Manny returns and says, "Now you know." After that, you were unable to go through a discussion without anybody saying a similar line regarding the commercial.

>>> See more: Collection Of Heneral Luna Famous Lines: Which Is The Most Striking Of Them All?

#8. Commercial taglines PH from Jollibee

Tagline: “Isa pa, isa pang Chickenjoy.”

The short video highlights Chickenjoy by showing youthful Filipinos performing the chant with their family.

To be more specific, while dining, one of the kids (Serena Dalrymple) continues the charades game by asking Aga to guess about the things she is doing, but Aga says that she is dancing. She tells him that she is acting out, “Isa pa, isa pang Chicken Joy!”

It has become a huge success because of its snappy dance and chant. Filipino families have had only one thought when it comes to dining out: the deliciousness of Jollibee Chickenjoy and eating as much as they want. 

#9. Commercial taglines PH from Purefoods Tender Juicy Hotdog

Tagline: “Goodbye, Carlo!”

“Goodbye, Carlo” has become one of the most famous Filipino commercial taglines for its sweet and funny story. A little girl attempted to dispose of her adoration for TJ hotdogs to lose weight and satisfy her crush pulverizing Carlo. She starts keeping in touch with her farewells to the food, including chocolates, spaghetti, and hotdogs. Yet, she recalls exactly how great hotdogs are and states, "Goodbye, Carlo!" instead.

Purefoods Tender Juicy Hotdog

#10. Commercial taglines PH from Cornetto

Tagline: “Saan aabot ang 20 pesos mo?”

Any list of TV commercial taglines Philippines will not be completed without mentioning an ad from Cornetto. It came out with a series of advertisements showing numerous situations that would occur if you only paid 20 pesos. 

One of the most unforgettable is when a person (who appears in all the commercials) enters a club and gives a 20-peso bill to the bouncer. Instead of giving him access, the bouncer will move his flashlight around for impacts and even beatboxes dance music for him to dance to, including the famous line, “Tugs, tugs, tugs.” People quickly recreated the commercial, acted out the bouncer scene, and created their own memes.

Famous Commercial Taglines Philippines: Wrapping up

These classic commercial taglines in the Philippines truly set the bar so high that we can recall our feelings when we initially watched it on TV. All commercial taglines Philippines mentioned above did a very great job catching the hearts of Filipinos and showing their virtues when it comes to family.

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